Bitcoin's top of funnel is becoming less noisy, suggests Swan Bitcoin CEO

According to Swan Bitcoin CEO Cory Klippsten, Bitcoin ETFs are set to replace the chaotic entry points tainted by flashy crypto marketing campaigns since 2017.

Swan Bitcoin CEO Cory Klippsten has suggested that the spot Bitcoin (BTC) exchange-traded funds (ETF) will suppress the loud and flashy marketing strategies that have served as the initial gateway for many into the crypto space since 2017.

During a recent interview with Bloomberg on December 1, Klippsten reiterated that Bitcoin ETFs offer an alternative entry into the market at a time when it has been tainted by well-funded crypto marketing schemes, not all of which have proven to be legitimate.

“The past six years from 2017 through 2023, the top of the funnel for people looking to get into Bitcoin has been extremely noisy, polluted by all of the crypto marketing schemes funded by $50 billion of venture capital, trying to essentially market and dump crypto tokens.”

Cory Klippsten speaking on Bloomberg Radio. Source: Bloomberg

He went on to clarify that an ETF functions similarly to an IOU for the product, differentiating it from a futures-based alternative.

«I think it’s a great top of funnel for people to get into Bitcoin and then if they want to go a little deeper and explore it, and hold more,» he stated.

Moreover, aligning with the views of fellow crypto analysts who posit a «clear runway» for Bitcoin ETF approval in January, Klippsten expressed a similar optimism.

«That window seems to have been narrowed to January 8th, 9th, or 10th.

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