Animoca Brands announced that it has acquired Web3 publishing platform Azarus with the aim of popularizing metaverse games.
Animoca Brands Acquires Azarus to Bring Streaming to Web3 Games
Azarus is pioneering blockchain-based game streaming. The strategic move aims to integrate Azarus’ innovative technology into Animoca Brands’ portfolio and further enhance streaming capabilities in Web3 games. The price for the purchase of the majority stake was not disclosed.
Having invested in hundreds of Web3 gaming companies, Animoca Brands looks to solidify its position as a key player in the rapidly expanding Web3 space.
Combining Azarus’ expertise in blockchain-powered game publishing with Animoca Brands’ digital game development and publishing experience, the agreement will align with Animica Brands’ goal of leveraging Web3 technology to produce a gamer-owned economy where creators, players and publishers can control their digital property rights .
Animoca Brands aims to accelerate a major shift in gaming culture, with Web3 serving as the incentive layer.
Azarus’ technology allows players to unlock new sources of income, reward their viewers, and incentivize their followers.
In addition to its ability to engage and reward viewers, Azarus offers opportunities to naturally drive viewers to non-broadcast destinations such as brand properties, e-commerce, or Web2 and Web3 gaming in a measurable way.