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VeChain-Powered UFC Gloves Leads to Skyrocketing UFC Viewership

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  • UFC integrates VeChain tech in redesigned gloves for enhanced safety.
  • NFC chips enable authentication of UFC memorabilia via blockchain.
  • Debut at UFC 302 signifies a new era in MMA technology.

The much-anticipated UFC 300 event witnessed a remarkable surge in viewership and attendance as the organization showcased its revolutionary integration of VeChain technology in the latest iteration of UFC gloves.

Phenomenal viewership & attendance at #UFC300, as we unveiled our game-changing integration of #VeChain tech in the new generation of #UFC gloves.

At #UFC302 – each athlete will hold the power of $VET.

We’re taking #blockchain mainstream.https://t.co/HMzAuecOb2#RWA #Crypto https://t.co/jHMyHXNhGq

— vechain (@vechainofficial) April 17, 2024

Set to debut at UFC 302, each athlete will wield the power of VeChainThor blockchain through the incorporation of Vechain’s NFC chips in the gloves, marking a significant step towards mainstream adoption of blockchain technology.

The redesigned UFC Official Fight Glove, available in the 3EIGHT and 5EIGHT series, promises enhanced protection, improved fit, and maximum flexibility, thanks to meticulous design and engineering efforts.

Developed in collaboration with VICIS RDI, renowned for its commitment to minimizing sports-related injuries, the gloves feature advanced layered foam technology for impact absorption and ergonomic construction to reduce injury risks.

In a groundbreaking move, the gloves will be embedded with NFC chips, enabling fans to authenticate their memorabilia purchases through the official UFC website. Sunny Lu, CEO of VeChain, hailed the integration as a pivotal moment in both VeChain’s partnership with UFC and community engagement, emphasizing the tangible benefits of blockchain technology in verifying authenticity and preserving cherished memories.

UFC President Dana White expressed enthusiasm for the gloves’ potential to redefine MMA, citing their lighter feel, superior fit, and injury-preventing capabilities. The upcoming UFC 302 event, scheduled for June 1 at the Prudential Center in Newark, N.J., will witness athletes debuting these innovative gloves in competition, signaling a new era in combat sports technology and fan engagement.

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