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Nike and Electronic Arts Team Up To Create New Immersive Experience In EA Sports Gaming Ecosystem

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Nike and Electronic Arts Team Up To Create New Immersive Experience In EA Sports Gaming Ecosystem

Nike Virtual Studios, the digital division of the sportswear giant, and video game developer EA Sports have teamed up to bring digital items from the Nike .SWOOSH platform to the EA Sports gaming ecosystem. Details on the partnership are limited, but Nike said in a press release that the collaboration will allow .SWOOSH members and EA Sports fans to «express their personal style through play.»

EA Sports is a division of Electronic Arts that has released games like FIFA, Madden NFL, and more. Last week, Nike’s .SWOOSH platform released its first non-fungible token (NFT) sneaker collection, with sales exceeding $1 mln. The sale of «virtual items» began on May 15.

At the time of writing, 97,627 boxes of Our Force 1 have been sold out of a total inventory of 106,453, according to Polygonscan. According to Ron FARIS, General Manager of Nike Virtual Studios, this partnership will unlock some incredible new experiences for the .SWOOSH community and EA SPORTS’ massive fan base.

Image: NFT Arty

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